Figures from the British Retail Consortium predicted £520m being spent on 80 million eggs over Easter 2006.
The first chocolate Easter egg was produced in by Fry’s in 1873.
One of the most expensive eggs on offer in 2006 was the unique Diamond Stella Egg – a chocolate egg laden with diamonds – a bargain at £50,000.
Dietitians are warning that eating five Easter eggs (the average given to most children) plus the bars included with them, could see youngsters doubling their recommended calorie intake for a week, risking becoming hooked on chocolate, plus seeing their weight increase by several pounds within days.
People in the UK are the biggest chocoholics in Europe, munching through an average 10 kilos per year – or 25% of all the chocolate eaten across Europe. This means we spend the equivalent of 20 new hospitals a year on indulging in chocolate – a total of £4.3 billion.
Analysts believe that over the next five years the UK chocolate market would reflect a consumer shift towards dark chocolate, in line with health concerns. Whilst Britons go for bars such as snickers, the Germans prefer boxes of chocolate and the French moulded bars.