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As part of the Cadbury Easter hamper I opened and reviewed moments ago there was this Easter egg with a toy which comes with some chocolate buttons within the fairly small egg. The egg itself ¬†measures about 11cm tall and 7cm across and is actually made from a very pale milk chocolate recipe which has significantly less cocoa solids as proportion of the chocolate blend than their usual 25% milk chocolate blend – and you can tell that when you eat it.
Another reason I believe it’s aimed at young children is that the nutritional information has the GDA for a child aged between 5 years of age to 10 years old. From this information I can tell that the egg has 30% fat, but I’ don’t know how much of that is in the form of saturated fats. Also it doesn’t say how much of the 56.8% carbohydrates are in the form of sugars.
I’d be more concerned at those figures if the egg was huge. In fact the egg only weighs about 72g which is less than half the size of a medium-sized egg and from the GDA information the egg accounts for less than half the recommended amount of fat, about a third of the recommended level of protein and just over a quarter of the GDA for carbohydrates.
Cadbury have obviously done their homework. This pale, mellow, sweet egg should definitely appeal to young children as it also breaks very easily and melts quickly in the mouth.
The soft ¬†monkey toy you get with it is also soft and cute and also has chocolate buttons like eyes – I don’t know if that’s a subliminal thing, but I’m sure it’d work if it was.