Bringing New Life To The Pleasure Of Spring
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Cadbury’s new slogan for Easter may be a bit of a mouthful, but that’s what they’re hoping for Easter!
Cadbury are aiming to reduce their packaging across their medium shell Easter range by 25% and 30% for their large shell eggs!
Also the Cadbury Dairy Milk Caramel shell egg will have a completely new design to make it feel more Spring like. They’re also talking about the design being more feminine as apparently its one of the ranges that appeals most to females.
They’ve also changed the medium egg to include two Cadbury Caramel filled eggs instead of the twin chocolate bars.
The changes continue with the new Cadbury Dairy Milk Easter egg which will now focus on their use of fresh milk.
Cadbury will also be continuing their relationship with the National Trust with their Easter Egg Trails which allow families to go out, get some exercise and have a egg trail.
Cadbury also looks set to continue its dominance in the Filled and mini Easter egg category (such as the Cadbury Creme Egg and the Mini Eggs range) as they have 71% of the market.
Cadbury are also placing a good deal of emphasis on their “Cadbury Chick” which is a hollow chick filled with Cadbury Dairy Milk Buttons and looks like it could be very popular.
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