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Saturday, August 09, 2008

All About Lindt Chocolatiers

One thing you probably don't know about Lind is that the actual company name is Lindt & Sprüngli. Down the line Sprüngli got left off the branding - I'm sure he's not bothered, however, as the company is a fantastic success today.

The company was started by David Sprüngli-Schwarz and his son Rudolf Sprüngli-Ammann in 1845 when they owned a confectionary shop in Zurich.

It was fashionable in Italy to create chocolate in solid form and the Sprüngli decided to do the same in their shop. This new type of chocolate was such a hit with the social elite that they eventually had to move premises to the top end of Lake Zurich and hired more people.

After David retired and his son took over the business they expanded again in 1899 and took over the chocolate factory owned by Rodolphe Lindt in Berne. The new company was called, and wait for it: Aktiengesellschaft Vereinigte Berner und Zürcher Chocoladefabriken Lindt & Sprüngli!!

Back then Rudolphe Lindt was possibly one of the most famous chocolate makers of his day. But the family wasn't happy, they split and set up their own company which was a breach of contract and it took 23 years to settle when the new company was liquidated.

Chocolate sales continue to grow rapidly in the early years of the twentieth century - even through the First World War. However, the dire economic situation of the early 1920's and the increase of protectionism from governments led to them needing to focus on the home market. Then there were serious issues, of course, with the Second World War.

There was continued growth after the ward, but the company went very corporate in the 1970's with mergers, takeovers and more. However, today, the company is very well-known for making superb chocolates.

Here's a list of brands and products that Lindt own:

* Lindor
- Lindor Milk 50g - sold for around 99p
- Lindor Assorted 200g - around £3.79
- Lindor 60% Cocoa, 50g (99p), 200g (£3.79), 337g (£5.99)
- Lindor Dark Orange 50g (99p), 200g (£3.79)
- Lindor Bags in Raspberry, Mint, Milk, Oragne, Hazelnut & White. £4.99.
- Lindor Valentines Tin - 212g (£2.99)
- Lindor Gift Boxes 250g (£4.99)
- Lindor Dark Chocolate Mini Eggs

* Lindt Gold Bunny & Easter Eggs

      - Gold Bunny 200g RRP £3.29 and sold in Tesco, Sainsburys, Asda, Waitrose, Woolworths, Whittards, Selfridges, Harrods and Petrol stations

      - Lindt Gold Bunny 1kg - RRP £29.99, sold in Tesco, Waitrose, Harrods, Selfridges and Whittards

      - Lindt Gold Bunny Egg 125g - RRP £4.99 sold in Tesco, Morrisons, Sainsburys, Waitrose, Woolworths, Whittards, Selfridges, Harrods and Petrol stations

      - Plush Gold Bunny RRP £12.99 sold in Tesco, Waitrose, Selfridges, Harrods and Whiitards

      - Lindor Minis - 215g RRP £4.99 sold in Tesco, Sainsburys, Morrisons, Waitrose, Woolworths and Whittards.

      - Lindt Chocolate Tower - £50 from Buyagift.


Lindt Lindor Mini Eggs
- Dark Chocolate Easter Egg

Lindt Lindor Mini Eggs - Milk Chocolate Mini Easter Egg




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